I’m CEO & Founder of a SUBUSB INDIA PROMOTIONAL PVT LTD Company with more than 10+ years experience in this corporate gifting field

In General, Corporate gifting is a best way to make a B2B (Business-to-Business) Relationship because it helps to develop relationship with Current & Prospective clients

This are the 5 benefits of corporate gift giving :

1. Maintain Customer Loyalty : It shows the client/customer that business is very important to you and want to develop a good relationship with them
2. Generate more Referrals : Your customers are very useful in generating new leads. By asking them to provide referrals, you can capitalize upon their vast connections. You can use promotional products to encourage lead generation. Offer them as incentives to gain these referrals.
3. Increase in Sales : Customers who receive corporate gifts are more likely to spend more on products and services from the company that gave it.
4. Save Advertisement money : Corporate gifts are an incredibly cost-effective method of advertising. As they are usually retained and used quite frequently, the cost per impression is minimal compared to other forms of mass media or targeted advertising.
5. Gifting helps Customer (vice-versa): A tech gifting product (pen drive , power bank) or notebook etc.. helps client to get their work done in some or the other way